BRANDING - DANIA HOME
Sweet Mood Bakery: Crafting a Mood-Inspired Brand Identity
Sweet Mood Bakery
This project was developed as part of a school assignment, where I created a comprehensive branding strategy for a fictional bakery, Sweet Mood Bakery. The goal was to design a cohesive brand identity, including logo, color palette, typography, and promotional materials, using Adobe Illustrator and InDesign
About
Sweet Mood Bakery is a conceptual brand created to showcase my ability to develop a full branding strategy. The bakery specializes in mood-inspired baked goods, offering unique flavors tailored to different emotions and occasions. The project involved creating a logo, color palette, typography, and promotional materials, all designed to evoke a sense of elegance, joy, and indulgence.
Year
2023
Client
Sweet Mood Bakery
Services
Branding & Graphic Design
Project
Brand Identity Design
Description
For Sweet Mood Bakery, I developed a complete branding package, including a logo, color palette, typography, and a trifold brochure. Starting with extensive research into the target audience and competitors, I crafted a brand identity that reflected the bakery’s mission of offering “a flavor for every mood.” Using Adobe Illustrator, I created mood boards and mind maps to establish the brand’s visual direction, ensuring it conveyed both elegance and playfulness. The final deliverables, designed in Adobe InDesign, showcased my ability to create cohesive and professional marketing materials that align with the brand’s values and appeal to its audience.
This project allowed me to demonstrate my expertise in branding and graphic design, from concept to execution. By balancing sophisticated design elements with a playful tone, I successfully captured the essence of Sweet Mood Bakery. The trifold brochure, in particular, highlighted the bakery’s unique offerings and reinforced its positioning as a premium destination for mood-inspired baked goods. Through this project, I honed my skills in Adobe Illustrator and InDesign, while also strengthening my ability to create visually appealing and strategically aligned branding materials.