ABOUT ME
I’m Loutfi Lamziraa, an Ottawa-based graphic designer with a focus on web design and development. With over 11 years of experience in business development and marketing, I create designs that blend creativity with strategic thinking. In 2022, I founded Lamal Media, a creative platform where I’ve worked on a variety of projects, helping clients build visually engaging, user-friendly digital experiences.
I’m currently pursuing a diploma in Interactive Media Design at Algonquin College and hold a Master’s Degree in Marketing from the University of Rennes 1. My diverse background in business development, marketing, and design informs my approach, ensuring that every project I take on is both visually appealing and strategically aligned with business objectives.
EXPERIENCE
2022 - Present
Web & Graphic Designer
Lamal Media
As a Web & Graphic Designer at Lamal Media, I worked on a range of digital design projects, including website development, branding, and visual identity creation. I collaborated closely with clients to deliver customized, functional designs that met their specific needs, combining creativity with strategic thinking to ensure both visual impact and usability. During this time, I honed my skills in UX/UI design, responsive web development, and digital branding across various industries.
2016 - 2022
Sales & Marketing Manager
Bosch and Siemens Home
As a Sales & Marketing Manager at Bosch & Siemens Home from 2016 to 2022, I developed and executed strategic marketing plans to drive brand awareness and sales growth. I led a high-performance sales team, focusing on customer engagement and market analysis to identify opportunities for expansion. My role involved collaborating with cross-functional teams to launch new products and enhance customer experience, ultimately achieving significant revenue increases and strengthening the brand’s market position.
EDUCATION
2023 - 2025
Interactive Media Design Diploma
Algonquin College of Applied Arts and Technology
Currently pursuing an Interactive Media Design Diploma at Algonquin College of Applied Arts and Technology (2023 – 2025), I am enhancing my skills in web design, UX/UI development, and multimedia production. This program focuses on integrating creativity with technology, preparing me to create engaging digital experiences and solutions for diverse audiences.
2011 - 2012
Master Degree in Marketing
University of Rennes 1
Earned a Master’s Degree in Marketing from the University of Rennes 1 (2011 – 2012), where I studied advanced marketing strategies, consumer behavior, and brand management. This program equipped me with the analytical and strategic skills necessary to develop effective marketing campaigns and understand market dynamics.
SKILLS
85%
HTML/CSS
Proficient in HTML and CSS for building responsive and visually appealing web pages.
92%
CMS (WordPress, Drupal, Shopify)
Expert in creating and customizing websites using CMS platforms like WordPress, Drupal, and Shopify for responsive design and optimal functionality.
81%
User Experience Design
Experienced in applying UX strategies to create user-centered interfaces, enhancing usability and aligning with business goals.
78%
Figma
Skilled in using Figma for UI/UX design, prototyping, and collaborative design projects.
90%
Digital Marketing
Knowledge of online marketing strategies, including social media, content marketing, and email campaigns.
87%
Adobe Creative Suite (XD, Illustrator, Photoshop, InDesign)
Proficient in Adobe Creative Suite for designing user-friendly interfaces, creating vector graphics, editing photos, and producing engaging layouts across various media.
AWARDS
August 2023
Dean's Honour
Awarded for outstanding academic performance in the Interactive Media Design program across both Level 1 and Level 2.
June 2019
Top Sales Manager of the Year
Recognized for exceptional sales performance and leadership at Bosch & Siemens Home.