Lamal Media

ABOUT ME

I’m Loutfi Lamziraa, an Ottawa-based graphic designer with a focus on web design and development. With over 11 years of experience in business development and marketing, I create designs that blend creativity with strategic thinking. In 2022, I founded Lamal Media, a creative platform where I’ve worked on a variety of projects, helping clients build visually engaging, user-friendly digital experiences.

I’m currently pursuing a diploma in Interactive Media Design at Algonquin College and hold a Master’s Degree in Marketing from the University of Rennes 1. My diverse background in business development, marketing, and design informs my approach, ensuring that every project I take on is both visually appealing and strategically aligned with business objectives.

EXPERIENCE

2022 - Present

Web & Graphic Designer

Lamal Media

As a Web & Graphic Designer at Lamal Media, I worked on a range of digital design projects, including website development, branding, and visual identity creation. I collaborated closely with clients to deliver customized, functional designs that met their specific needs, combining creativity with strategic thinking to ensure both visual impact and usability. During this time, I honed my skills in UX/UI design, responsive web development, and digital branding across various industries.

2016 - 2022

Sales & Marketing Manager

Bosch and Siemens Home

As a Sales & Marketing Manager at Bosch & Siemens Home from 2016 to 2022, I developed and executed strategic marketing plans to drive brand awareness and sales growth. I led a high-performance sales team, focusing on customer engagement and market analysis to identify opportunities for expansion. My role involved collaborating with cross-functional teams to launch new products and enhance customer experience, ultimately achieving significant revenue increases and strengthening the brand’s market position.

EDUCATION

2023 - 2025

Interactive Media Design Diploma

Algonquin College of Applied Arts and Technology

Currently pursuing an Interactive Media Design Diploma at Algonquin College of Applied Arts and Technology (2023 – 2025), I am enhancing my skills in web design, UX/UI development, and multimedia production. This program focuses on integrating creativity with technology, preparing me to create engaging digital experiences and solutions for diverse audiences.

2011 - 2012

Master Degree in Marketing

University of Rennes 1

Earned a Master’s Degree in Marketing from the University of Rennes 1 (2011 – 2012), where I studied advanced marketing strategies, consumer behavior, and brand management. This program equipped me with the analytical and strategic skills necessary to develop effective marketing campaigns and understand market dynamics.

SKILLS

85%

HTML/CSS

Proficient in HTML and CSS for building responsive and visually appealing web pages.

92%

CMS (WordPress, Drupal, Shopify)

Expert in creating and customizing websites using CMS platforms like WordPress, Drupal, and Shopify for responsive design and optimal functionality.

81%

User Experience Design

Experienced in applying UX strategies to create user-centered interfaces, enhancing usability and aligning with business goals.

78%

Figma

Skilled in using Figma for UI/UX design, prototyping, and collaborative design projects.

90%

Digital Marketing

Knowledge of online marketing strategies, including social media, content marketing, and email campaigns.

87%

Adobe Creative Suite (XD, Illustrator, Photoshop, InDesign)

Proficient in Adobe Creative Suite for designing user-friendly interfaces, creating vector graphics, editing photos, and producing engaging layouts across various media.

AWARDS

August 2023

Dean's Honour

Awarded for outstanding academic performance in the Interactive Media Design program across both Level 1 and Level 2.

June 2019

Top Sales Manager of the Year

Recognized for exceptional sales performance and leadership at Bosch & Siemens Home.